Vol. 4, Issue 6, Part B (2018)

Abstract
Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP. The Indian retail market is estimated to be US$ 500 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail markets in the world. India has been projected as one of the most sought-after retail destinations by many national and international consultancy firms. In the whole retail sector, clothing has emerged as one of the leading segments in terms of growth and a front runner in terms of growth in output. Since the beginning of this century, India has witnessed an increase in the number of retail stores in different parts of the country. The emergence of apparel retail stores in smaller cities of the country is definitely an attempt to tap the potential in the market. With the emergence of organized apparel store, apprehensions about the closure of unorganized retail outlets have been expressed. However, the success or failure of any retail outlet depends on the attitude of customers towards it.