Vol. 5, Issue 1, Part E (2019)

Abstract
This study examines the economic viable and the financial assessments of the broiler farmer sector in peninsular Malaysia. The paper draws on the results of the secondary data that taking from University Putra Malaysia, these data collected by a team of researchers/enumerators from the Institute of Agricultural and Food Policy Studies (IKDPM), University Putra Malaysia. The findings disclosed that the broiler farm tolerate major cost from acquiring operating inputs especially feed, but it still gaining profits because of the high demand, high self-sufficiency and the stability of the industry. ON the other hand the sensitivity analysis appears that this industry is more sensitive to selling prices and feed cost. The study suggests that the chicken production in Peninsular Malaysia is financially profitable and economically viable to the long project assessment. This industry also may sustain at any level of risks. However, the government needs to take serious intervention to the industry, since the problem of high cost production is still remain in the farm operation.