International Journal of Applied Research
Vol. 5, Issue 2, Part A (2019)
Exploring the legal status of comparative advertisement and product disparagement in India
The process of persuasion using the paid media, in which purchases of goods, services or ideas are sought; Its primary aim is to convince the consumer to obtain the advertisers product/service and/or his specific brand. Advertising is thus a commercial message designed to influence consumer behavior. The commercial involves both information and promotion, always with the aim of enhancing the message which the advertiser wishes to put across to the consumer in order to influence the latter in favor of the particular product/service. The objective information value of the commercial is thus secondary, as the information is used solely if, and insofar as, it can act as a persuasive element in the advertisement. In the modern world, the emergence of Intellectual property rights have been to safeguard and grant exclusive right to the Intellect product like patents, designs, trademarks, copyright etc. Out of these Intellectual rights, the law that concerns competitive aspects of advertising is mainly the laws of trademarks and the general laws pertaining to unfair competition. This piece of work undertaken by researcher for the purpose of this article lies within the broad scope of Laws protecting the intellectual property rights in India in context of product disparagement in the realm of comparative advertising.
How to cite this article:
Sanjeev Sagar. Exploring the legal status of comparative advertisement and product disparagement in India. International Journal of Applied Research. 2019; 5(2): 09-14.