International Journal of Applied Research
Vol. 5, Issue 2, Part B (2019)
Future and growth of digital marketing in India
Dr. Y Srinivasulu and Dr. K Rajaiah
India, a densely populated country with a population of 1,339,180,127 (as of July 2017) ranks second in the world. There are ample opportunities that are created every minute for the people. And when we say digital marketing, then note that the future of digital marketing in India and the scope of digital marketing in future is going to get brighter in the coming years. A mobile phone has become the basic need for everyone. According to a survey (by Internet and Mobile Association of India (IAMAI)), India will have around 500 million internet users by June 2018. This will create a fascinating business opportunity to sell services and products to a growing population of tech-savvy internet users. The industry is shaping out to become one of its kind markets, as the International Journal of Advanced Research Foundation is claiming 2013 to 2018 as the golden era of digital marketing in India. The country is surely up for a digital uprising and in fact, the funding is already colossal. About $1.5 billion investments were marked in the short span of 2013 to 2015 towards Indian agencies. Digital Marketing and advertising is influencing peoples to buy and sell online and e commerce is getting more and more sales.
How to cite this article:
Dr. Y Srinivasulu and Dr. K Rajaiah. Future and growth of digital marketing in India. International Journal of Applied Research. 2019; 5(2): 87-93.