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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

Impact Factor: RJIF 5.2

International Journal of Applied Research

Vol. 5, Issue 4, Part A (2019)

Effect of downsizing on market orientation in Nigeria: Critical appraisal of guaranty trust bank (GTB) in Anambra state

Author(s)
Dr. CI Ezeanyeji, CBN Ibekilo and Imoagwu Chika Priscilla
Abstract
This research work studied the effect of downsizing on market orientation in Nigeria with Guaranty Trust Bank Plc in Anambra State as the case study. The Survey method of data collection was used in the course of the research. Analysis of the data, which were collected from the questionnaire, was done using the simple percentage method, chi-square and goodness of fit. The results of the analyses showed that downsizing affect market orientation of Guaranty Trust Bank in Anambra State. Also, it therefore infers that downsizing as financially effective and liberating for victims affect market orientation of Guaranty Trust Bank in Anambra State. It is therefore recommends that Guaranty Trust Bank Plc need to adopt strategies to improve the market orientation as well as job satisfaction of survivors since the success of downsizing rests on the shoulders of survivors who must provide both the core competencies and corporate memory necessary for moving forward into a new era of business prosperity.
Pages: 32-40  |  179 Views  11 Downloads
How to cite this article:
Dr. CI Ezeanyeji, CBN Ibekilo and Imoagwu Chika Priscilla. Effect of downsizing on market orientation in Nigeria: Critical appraisal of guaranty trust bank (GTB) in Anambra state. International Journal of Applied Research. 2019; 5(4): 32-40.
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