International Journal of Applied Research
Vol. 5, Issue 6, Part D (2019)
A study on traveller’s perception and preferences towards tourism services
Dr. M Renukadevi, GA Hema and Swathi
Tourism is important in many ways- it can be for leisure, business, education, culture and for fun; it is very happiest part of the life. Tourism industry is a fast developing sector for the economy worldwide. Tourism has become a popular global leisure activity. India offers myriad flavors mingling in the steam of a country coming of age. Teeming with over a billion people who voice over a million concerns in fifteen hundred different languages, India is where people live with variety, thrive on diversity and are too familiar with largeness to let it boggle them. Travelers and tourists to India may however not find it so undoubting. Mud huts and mansions face off across city streets and lurid luxury and limp living are inhabitants of the same lane. Just like in the ''masala'' box in every Indian kitchen, measures of Calm and "Kaam" (work) craft the people of India. In this beautiful and bountiful land i.e. India events, experiences and sensations heap themselves on the tourist at every step. Tourism is a significant sector of the Indian economy and contributes significantly to the country’s Gross Domestic Product (GDP) and Foreign Exchange Earnings (FEE). The Indian tourism sector is also linked with important sectors such as transportation, infrastructure, and handicraft, which further helps in the growth and development of the country. India currently holds the 12th position in Asia and 68th position in the overall list of world's most attractive tourist destinations, as per the Travel and Tourism Competitiveness Report World The increasing numbers of both domestic as well as an International tourist have been very encouraging for the Indian travel and hospitality sector.
How to cite this article:
Dr. M Renukadevi, GA Hema and Swathi. A study on traveller’s perception and preferences towards tourism services. International Journal of Applied Research. 2019; 5(6): 428-430.