Vol. 6, Issue 2, Part A (2020)

Abstract
The consumer perception plays an important role in fast moving consumer goods sector. Consumer perception is effected by various factors. In the present era of globalization needs and wants of consumers changes with time. The fast moving consumer goods (FMCG) sector contributes a lot to the growth of India’s GDP. Therefore it is necessary to identify the consumer perception towards FMCG products. This paper highlights and identify the factors affecting consumer perception towards FMCG products and finally effecting their decision making process. The data for this study has been collected through questionnaire and findings have been theoretically presented. The paper reveals that consumer perception is largely effected by taste, quality, brand, image and verity of flavours factors.