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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

IMPACT FACTOR (RJIF): 8.4

Vol. 6, Issue 2, Part B (2020)

A study of consumer awareness on quality marks in India

A study of consumer awareness on quality marks in India

Author(s)
T Mohan and Dr. S Jeyalakshmi
Abstract
Quality marks distinguishes the goods and products of one manufacturer or trader from similar goods of others and therefore, it seeks to protect the interest of the consumer as the trader. A quality marks may consist of a device depicting the picture of word art, symbol, logo and any images. Since a quality marks indicates relationship in the course of trade, between trader and goods, it serves as a useful medium of advertisement for the industrial product and their quality. The object of quality certification is to permit industries by registering its product to obtain an exclusive right to use, share, or assign a mark. Closely related it is quality mark which distinguishes the services of industries from the services of other industries. Quality marks are meant to communicate the added value of the product. The extra quality may refer to one or more aspects that a consumer may be unsure about. Such aspects can be environmental impact, product quality, safety and hygiene, production standards, the absence of additives or preservatives, etc.
Pages: 103-105  |  1851 Views  237 Downloads
How to cite this article:
T Mohan, Dr. S Jeyalakshmi. A study of consumer awareness on quality marks in India. Int J Appl Res 2020;6(2):103-105.
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