Vol. 6, Issue 3, Part D (2020)

Abstract
This study aims to examine and analyze the effect of the use of social media and electronic word of mouth on Buying decisions, test and analyze the effect of the use of social media and electronic word of mouth on trust, test and analyze the influence of trust on Buying decisions, test and analyze the effect of media use social and electronic word of mouth on Buying decisions through trust. This research was conducted on consumers of PT. Tokopedia. The company is engaged in the largest e-commerce in Indonesia. The sample of this research is 100 users of Tokopedia application. The sampling technique uses purposive sampling and data analysis uses path analysis.