International Journal of Applied Research
Vol. 1, Issue 1, Part D (2014)
An expounding study of the fast food outlets
Generally, Fast Food Outlets are specialized in fast gastronomy and self-service. Food dole out in fast food a restaurant are cooked in volume and kept hot, packed and is generally offered to deliver or table service may be provided. The gurugram city is intentionally picked up for this current paper since it is the prevailing business hub for NCR & Haryana. About 90 respondents were selected by adopting simple random techniques. Information was collected by interviewing the respondents by using well-structured interview schedule and the information collected pertains to the year 2015-16. Percentage analysis, mean ranking, Chi square test were carried out to draw meaningful interpretations. The majority of the consumers were the age group of 21-30 years. Married male respondents are visited the restaurant mostly. In the educational background post graduated are like to visit the restaurant. It is apparent that taste of the products was the major perception criterion followed by Speed of service, Behaviour of Staff, Location, Variety of products, Price, Customer Service, Opening Hours were the perceive by the respondent. The Relationship between the gender and the perception of the restaurant was significant. The relationship between the age and the perception of the restaurant was significant.
How to cite this article:
Vikrant. An expounding study of the fast food outlets. Int J Appl Res 2014;1(1):177-180.