International Journal of Applied Research
Vol. 1, Issue 1, Part D (2014)
Consumer behaviour towards direct to home (DTH) in Cuddalore district
The article tries to find out the consumer behaviour towards direct to home (DTH) in Cuddalore district. One objective of this study is reached through proper methodology. Sample size was 800 in all obtained through convenience sampling technique in Cuddalore district. Researcher designed questionnaire is with 5 point scale in the continuum of agreeing. Reliability of this tool is 0.80 and 0.92. Frequency analysis, percentage analysis, one way ANOVA analysis and multiple regressions were used for data analysis. The results of the multiple regression analysis revealed that cost benefits not influenced on buying behaviour. This study concluded that the considerable reduction in erection charges may increase the number of new entrants to the DTH services.
How to cite this article:
Dr. KK Sabarirajan. Consumer behaviour towards direct to home (DTH) in Cuddalore district. Int J Appl Res 2014;1(1):215-220.