Vol. 1, Issue 11, Part K (2015)

Abstract
One-hundred consumers were selected from both sexes belonging to the age group of under 10 years to 60 years of subjects were chosen for finding the acceptance of the developed omega 3 designer foods (chappathi, dalia porridge, cookies, omapodi and chidwa laddu). Acceptance testing was used to determine how much each sample was liked based on a 9-point hedonic scale. Consumers were asked to answer a demographic questionnaire at the end of testing. Results on effect of age on the sensory attributes (overall acceptability) of the processed linseed powder incorporated products revealed that children under the age of 10 years liked dalia porridge (8.66), subjects under the age of 11-25 years liked cookies very much, persons under the age group of 26-40 years liked omapodi and persons belonged to the age group of 41-56 years liked chidwa laddu. Results on Effect of Gender on the sensory attributes (overall acceptability) of the processed linseed powder incorporated products revealed that male subjects liked chappathi (8.66) very well and female subjects liked cookies (8.53) very well. Results on Effect of Educational status on the sensory attributes (overall acceptability) of the processed linseed powder incorporated products revealed that middle school consumers liked chappati (8.66) very much, high school subjects liked cookies (8.53) very much and college subjects liked dalia porridge (8.87) very much. Results on Monthly Income on the sensory attributes (overall acceptability) of the processed linseed powder incorporated products revealed that low income group liked chappathi (8.66) very much, middle income group liked cookies (8.53) very much and high income group liked dalia porridge (8.87) very much. Results on the response regarding the consumer attitude about quality and healthiness of linseed among the selected consumers revealed that 28.6 percent of them agree strongly that linseed are rich source of omega 3 fatty acids, 40 percent of them agree that linseed may cause vomiting. Around 25.6 percent of them disagree somewhat that they would not let their children eat linseed as I would worry about their health and 22.9 percent of them disagree strongly that linseed is only fit for cattle food not human consumption. Results on the response regarding the consumer attitude about linseed and its attributes among the selected consumers revealed that 28.5 percent of them agree strongly that linseed is too oily, 28.5 percent of them agree strongly that they are not confident that they could cook linseed. Around 34.2 percent of them disagree strongly that they do like the look of linseed.