International Journal of Applied Research
Vol. 1, Issue 11, Part O (2015)
Impact of social networking on consumer behaviour and monetary benefits to corporate hubs
Arpit Shailesh, Dr. Taruna
People regularly using social media are more aware of the products and services offered by their favourite brands. The immediate social needs of the people are catered by the Social networking sites. In this paper, the time spent by people on social networking sites and the attitude of people towards social networking sites are measured. This paper also guides the right utilization of social network and shows the importance of social network, which is beneficial for the internet users. Taking care of money transfers across platforms and websites and online purchases, Facebook can be your personal shopper. Apparently, an astounding 1,730,000,000 users are active on the Social Media which is approximately a quarter of the world’s population. 60 seconds in social media leads to 277,000 snap shares on Snapchat, YouTube video views in excess of 5 million and 4.7 million posts uploads to Tumblr! Someone is thinking a Facebook status out there, for every second of your existence! People can make a proper decision by evaluating all products and gain knowledge about their product’s features, online as they have a variety to choose from. To ensure efficiency in production and consumer satisfaction firms should look at this angle, ultimately the coverage and the profits can be optimised by the corporate hubs.
How to cite this article:
Arpit Shailesh, Dr. Taruna. Impact of social networking on consumer behaviour and monetary benefits to corporate hubs. Int J Appl Res 2015;1(11):1072-1077.