Vol. 1, Issue 5, Part C (2015)

Abstract
The Indian retail sector is going through a transformation and the emerging market is witnessing a significant change in its growth pattern. Both existing and new players are experimenting with new retail formats. Consumers today can shop for goods and services in a wide variety of stores. The best-known types of retailer are departmental store, hyper market, super market, convenience stores, discounter and cash and carry. This study is an attempt to compare the level of customer satisfaction buying grocery products in hyper stores and convenience stores. In the present study the sample of 100 respondents was taken. Convenient sampling technique was used. The sample was drawn from South-West Delhi. Interpretation of result was done on the basis of mean, standard deviation and ‘t’ test. Results indicate that there is significant difference in customer satisfaction between hyper stores and convenience stores.