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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

International Journal of Applied Research

Vol. 1, Issue 5, Part E (2015)

The influence of packaging, price and brand awareness on brand image towards FMCG products in Salem city

Author(s)
Dr. S Gurumoorthy
Abstract
The article tries to find out the influence of packaging, price and brand awareness on brand loyalty towards FMCG products in Salem city. One objective of this study is reached through proper methodology. Sample size is 730 in all obtained through quota sampling in Salem City. Researcher designed questionnaire is with 5 point scale in the continuum of agreeing. Reliability of this tool is 0.78 to 0.94. Various statistical tools employed were correlation and regression analyses were for data analysis. The study found that positive relationship among the variables packaging, price, brand awareness and brand loyalty and brand loyalty by the variables packaging, price and brand awareness towards FMCG products in Salem city. The study concluded that important and necessary for marketers in the company to assess the response that the targeted customers have towards changes in packaging, price, brand awareness campaigns and messages sent across through various means as a mechanism for monitoring prevailing levels of brand loyalty.
Pages: 261-264  |  452 Views  13 Downloads
How to cite this article:
Dr. S Gurumoorthy. The influence of packaging, price and brand awareness on brand image towards FMCG products in Salem city. Int J Appl Res 2015;1(5):261-264.
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