Vol. 1, Issue 8, Part F (2015)

Abstract
Online shopping is a very recent phenomenon in the field of e- commerce. It has grown from a very nascent stage and attained critical mass in the last five years. It seems quite certain that this segment of retail will experience high rates of growth in the coming years as well. It literally is the future of the retailing industry. Most of companies today are recognizing the importance of presence online. Though online shopping is very common outside India, its growth in Indian Market, which is a large and strategic consumer market, is still not in line with the global market. Basically, this paper studies the importance and growth of online shopping in India.