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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

Impact Factor: RJIF 8.4

International Journal of Applied Research

Vol. 1, Issue 8, Part H (2015)

A Study on Customer Satisfaction towards Online Shopping

Author(s)
P. Jayasubramanian, D. Sivasakthi, Ananthi Priya K
Abstract
The rapid development of the internet has strongly impact upon the worldwide marketing environment. Currently it has become one of the popular approaches for business and customer to perform trade over the internet. Businesses have been coming up with creative ways to promote their product via online. Thus it describes how modern market is replacing the traditional markets. This study is taking place to identify the factors that may influence customer’s online shopping satisfaction. Generally, the success of online shopping essentially depends on the customer satisfaction during their purchase.
Pages: 489-495  |  1208 Views  78 Downloads
How to cite this article:
P. Jayasubramanian, D. Sivasakthi, Ananthi Priya K. A Study on Customer Satisfaction towards Online Shopping. Int J Appl Res 2015;1(8):489-495.
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International Journal of Applied Research