Vol. 1, Issue 9, Part J (2015)

Abstract
The relationship between the retailer and customer is very close in comparison to other chains of distribution. Success of any organization depends upon the quantity and quality of customers. Customer relationship management is a promising tool that empowers marketers to maintain their presence in the vivacious marketing environment. The research paper attempts to evaluate the perception of gender and to find out the influence of organized stores and unorganized stores on customer relationship management. In this study we concluded that gender have no significant role for different dimensions of customer relationship management. Both organized stores and unorganized stores provide considerable weightage to customer relationship management.