International Journal of Applied Research
Vol. 1, Issue 9, Part Q (2015)
Sustainable green marketing
In current scenario Green Marketing has become a necessity if we want our natural environment clean, hygienic and safe. It is the biggest challenge now. This paper attempts to examine the concept of green marketing, its need and importance, problems and the suggestions for popularizing and practicing green marketing in our country. The paper also examines the challenges and opportunities businesses have with regard to green marketing.
How to cite this article:
Manisha. Sustainable green marketing. Int J Appl Res 2015;1(9):1137-1139.