Vol. 2, Issue 10, Part D (2016)

Abstract
The last decade has witnessed a dramatic increase in environmental consciousness worldwide. The green marketing products are slowly getting huge awareness in among the world through environmentalist and other social protection conscious people for avoiding the global warming. To study the consumer’s attitude and behavior towards purchase of eco-friendly products in Mettupalayam Taluk in Coimbatore District a study has been conducted based on the primary data. Overall opinion of the respondents is “better” about Green products in their locality. Green marketing is a tool for protecting the environment for the future generation. In all over the Mettupalayam, the people and customer have awareness related to green products.