Vol. 2, Issue 12, Part I (2016)

Abstract
Amul is one of the respected and best brands in India. The market share can be found with the help of retailers. As the competitors are concerned there are only two of them i.e. Cadbury and Nestle. The study is also concerned to find out the various reasons due to which the retailers do not prefer to sell Amul Chocolates. Moreover the study also helps in knowing the best medium for creating the awareness about the Amul Chocolates. To know the Market share and problems faced by retailers is very important for every organization for their promotion, expansion and development.