Contact: +91-9711224068
International Journal of Applied Research
  • Multidisciplinary Journal
  • Printed Journal
  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal

ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

International Journal of Applied Research

Vol. 2, Issue 2, Part F (2016)

Effects of marketing mix on customer satisfaction: empirical study on tourism industry in Malaysia

Author(s)
Dr. Faris Abdullah kadhim, Thaer F Abdullah, Mahir F Abdullah
Abstract
This study aims to investigate the impact of marketing mix element on customer satisfaction for tourism industry in context of Malaysia. A survey questionnaire is used to conduct this study. A sample of 123 tourism firms participated in the study. The findings reveal the significant positive relationship of seven marketing mix elements with customer satisfaction for tourism services in the context of Malaysia.
Pages: 357-360  |  800 Views  44 Downloads
How to cite this article:
Dr. Faris Abdullah kadhim, Thaer F Abdullah, Mahir F Abdullah. Effects of marketing mix on customer satisfaction: empirical study on tourism industry in Malaysia. Int J Appl Res 2016;2(2):357-360.
Call for book chapter
International Journal of Applied Research