International Journal of Applied Research
Vol. 2, Issue 2, Part F (2016)
Effects of marketing mix on customer satisfaction: empirical study on tourism industry in Malaysia
This study aims to investigate the impact of marketing mix element on customer satisfaction for tourism industry in context of Malaysia. A survey questionnaire is used to conduct this study. A sample of 123 tourism firms participated in the study. The findings reveal the significant positive relationship of seven marketing mix elements with customer satisfaction for tourism services in the context of Malaysia.
How to cite this article:
Dr. Faris Abdullah kadhim, Thaer F Abdullah, Mahir F Abdullah. Effects of marketing mix on customer satisfaction: empirical study on tourism industry in Malaysia. Int J Appl Res 2016;2(2):357-360.