Vol. 2, Issue 3, Part F (2016)

Brand awareness is related to the functions of brand identities in consumers’ memory and can be reflected by how well the consumers can identify the brand under various conditions. Brand awareness includes brand recognition and brand recall performance. Brand recognition refers to the ability of the consumers to correctly differentiate the brand they previously have been exposed to. This does not necessarily require that the consumers identify the brand name. Instead, it often means that consumers can respond to a certain brand after viewing its visual packaging images. Brand recall refers to the ability of the consumers to correctly generate and retrieve the brand in their memory

The ABIS Exports India Private Limited and IB group is established it in the 1985 and it is one of the premier poultry forms in India. The IB group under Drools pet food started in 16th Aug 2010. The company witnessed the birth formulas and purest dog and cat food distributing in Karnatak.

Drools is a premium brand offering superior quality dog and cat food products of IB group in Bangalore. The pet food products advertisements is not reaching targeted customer correctly and the availability of the product. The company is not giving proper service. So the brand awareness is a very significant for the company in Bangalore city.

At Drools realise customer's intense passion for the pets and the importance of a healthy and nutritious diet for them. Therefore our team of nutritionists and veterinarians have ensured and created a superior quality food, specific to the growing needs of pets. Not just that, extensive research has also ensured a consistent taste, better digestibility and absorption across the products of Drools. These products are nutritionally balanced and undergo rigorous quality checks to ensure that the best quality of food reaches your pet’s bowl.