International Journal of Applied Research
Vol. 2, Issue 4, Part B (2016)
A study on customer satisfaction towards preethi products in Coimbatore city
Electronic goods are becoming a basic need rather than a luxury. There is a rapid growth witnessed by the companies producing electronic goods since last decade. The Customer satisfaction towards Preethi products has been made by the researcher in Coimbatore for studying the necessity of customer needs and their satisfaction. The analytical tools applied for the analysis of the data collected like Simple Percentage analysis and Chi-square tests. In the study of sample size was 123 respondents were different age group having different occupation. In the selection of respondents, convenient sampling method was used. The study is aimed at measuring customer satisfaction towards Preethi products in Coimbatore. Marketing starts before production and continues after sales. Marketing is the process of creating customers. The important attribute of the product is quality and prices have received favorable appreciation from the respondents.
How to cite this article:
S Revathi. A study on customer satisfaction towards preethi products in Coimbatore city. Int J Appl Res 2016;2(4):92-95.