Vol. 2, Issue 4, Part L (2016)

Abstract
The word "organic" refers to the way farmers grow and process agricultural products, such as fruits, vegetables, grains, dairy products and meat. Organic farming practices are designed to encourage soil and water conservation and reduce pollution. Farmers who grow organic produce and meat don't use conventional methods to fertilize, control weeds or prevent livestock disease. The present study focused on consumer attitude towards organic food products and carried out in Coimbatore City with the sample size of 150 household respondents who are familiar with Organic Food Products by adopting multistage sampling technique. The data collected were analysed using descriptive statistics.