Vol. 3, Issue 1, Part L (2017)

Abstract
Tourism has a positive economic impact on the employment and on the gross income of a country. Uttar Pradesh, the most populous state in India is the largest contributor to the gross state domestic product (GSDP) from the service sector with GDP: $109.770 billion and GDP per capita: $ 488 billion and tourism industry is a major contributor to the state’s economy. Attraction of more tourists is important towards a particular place which will ultimately lead to sustainable development of that place. Thus, this study was conducted with the objective of finding out those factors which are responsible for tourist’s satisfaction and also to identify the relationship between those factors and overall tourist’s satisfaction level visiting a Brij-Kshetra. Data of this study was collected from 300 tourists visiting Mathura, Vrindavan, Barsana, Goverdhan and Gokul. Appropriate statistical analysis such as factor analysis, correlation and regression analysis were used according to respective objectives. This study will help the Ministry of Tourism for the further development of the Brijkshetra (Mathura Region).