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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

IMPACT FACTOR (RJIF): 8.4

Vol. 3, Issue 11, Part B (2017)

A study on consumer perception towards Cadbury chocolate with special reference to Coimbatore City

A study on consumer perception towards Cadbury chocolate with special reference to Coimbatore City

Author(s)
N Ramya, Akshaya C, Haripriya M and Jamuna S
Abstract
The present study is based on the preference of Cadbury Chocolate among the consumers. The sample survey of 50 respondents was undertaken to find out the perception of Cadbury Product in Coimbatore City. The study mainly concentrated on general price level, quality, taste, brand and consumer expectations overall satisfaction about Cadbury Products, general awareness and consumer perception of Cadbury Products.
Pages: 79-82  |  2095 Views  182 Downloads
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How to cite this article:
N Ramya, Akshaya C, Haripriya M, Jamuna S. A study on consumer perception towards Cadbury chocolate with special reference to Coimbatore City. Int J Appl Res 2017;3(11):79-82.
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