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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

International Journal of Applied Research

Vol. 3, Issue 11, Part B (2017)

A study on consumer perception towards Cadbury chocolate with special reference to Coimbatore City

Author(s)
N Ramya, Akshaya C, Haripriya M and Jamuna S
Abstract
The present study is based on the preference of Cadbury Chocolate among the consumers. The sample survey of 50 respondents was undertaken to find out the perception of Cadbury Product in Coimbatore City. The study mainly concentrated on general price level, quality, taste, brand and consumer expectations overall satisfaction about Cadbury Products, general awareness and consumer perception of Cadbury Products.
Pages: 79-82  |  1217 Views  104 Downloads
How to cite this article:
N Ramya, Akshaya C, Haripriya M, Jamuna S. A study on consumer perception towards Cadbury chocolate with special reference to Coimbatore City. Int J Appl Res 2017;3(11):79-82.
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International Journal of Applied Research