Vol. 3, Issue 11, Part G (2017)

Abstract
Telecom in India is one of the fastest growing sectors. It has undergone both evolutionary and revolutionary changes. Latter is faster, farther and deeper than the former. Telecom has completely shaken the way of communicating among the masses and corporate sector. The process of globalization is facilitated by communication through interconnectivity, networking and the speed with which information is flooding. The concepts of globalization, liberalization, marketization and privatization are more pronounced in the telecom sector of our country. Instantaneous connectivity, access, interception are made feasible by high-end cutting edge technology. The present research paper analysed 1050 sample consumers from six telecom service providers in Karnataka. It takes account of the various marketing strategies of the telecom service provides and the results are presented in the form of a capsule.