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Vol. 3, Issue 2, Part E (2017)
Marketing is not just numbers to drive successful return on investment
Marketing is not just numbers to drive successful return on investment
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Abstract
Marketing is not just numbers states 75 percent of your results come from 25% of your efforts. It applies to everything not only in sales and marketing but also to everything what you do and then you are armed with all you need to excel. Marketing is currently working in your marketplace and then progressively pour more of your resources into those areas. Keep doing this over and over and you can achieve 100% results in your sales performances.
Marketing is not just numbers states 75 percent of your results come from 25% of your efforts. It applies to everything not only in sales and marketing but also to everything what you do and then you are armed with all you need to excel. Marketing is currently working in your marketplace and then progressively pour more of your resources into those areas. Keep doing this over and over and you can achieve 100% results in your sales performances.
Moreover, don’t treat all your customers as equal. The top 20 per centers can be incredibly profitable. If you keep offering them products which are 10 times as expensive but which delivers 10 times or more value of your existing products, then 20 percent of those 20-percenters will buy. That can work out well because usually it costs you less than 10 times as much to deliver that added value. Also, it is always easier to meet your sales numbers through your existing customers than to find new customers.
Pages: 297-300 | 986 Views 100 Downloads
How to cite this article:
Shuchi Mehra. Marketing is not just numbers to drive successful return on investment. Int J Appl Res 2017;3(2):297-300.
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