Vol. 3, Issue 3, Part B (2017)

Abstract
The Retail Industry is the sector of economy which is consisted of individuals, stores, commercials, complexes, agencies, companies and organizations etc. involved in the business of selling or merchandising diverse finished products or goods to the end-user consumers directly and indirectly. Goods and Products of the retail industry or sector are the finished final objects / products of all sectors of commerce and economy of a country. Retailing has emerged as one of the most dynamic industries in the country with several players trying to establish themselves in the market. The right experience and customer service does induce customers to spend more and enhances the loyalty also. Against this background, a modest attempt in this paper has been made to elaborate on different marketing strategies adopted by players of Indian retail sector in the present digital era.