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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

g-index: 90

Vol. 3, Issue 3, Part B (2017)

Indian retail sector: An appraisal of marketing strategies

Indian retail sector: An appraisal of marketing strategies

Author(s)
Shahid Iqbal
Abstract
The Retail Industry is the sector of economy which is consisted of individuals, stores, commercials, complexes, agencies, companies and organizations etc. involved in the business of selling or merchandising diverse finished products or goods to the end-user consumers directly and indirectly. Goods and Products of the retail industry or sector are the finished final objects / products of all sectors of commerce and economy of a country. Retailing has emerged as one of the most dynamic industries in the country with several players trying to establish themselves in the market. The right experience and customer service does induce customers to spend more and enhances the loyalty also. Against this background, a modest attempt in this paper has been made to elaborate on different marketing strategies adopted by players of Indian retail sector in the present digital era.
Pages: 95-97  |  1337 Views  161 Downloads


International Journal of Applied Research
How to cite this article:
Shahid Iqbal. Indian retail sector: An appraisal of marketing strategies. Int J Appl Res 2017;3(3):95-97.
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