International Journal of Applied Research
Vol. 3, Issue 3, Part D (2017)
Consumer perception towards MNC fast food outlets in Coimbatore
India's fast food market is expected to grow due to changing consumer preferences and the largest youth population on earth. India's population stands at 1.2 billion, but it has only a little over 2,700 chain fast food outlets, leaving most people unreached, according to Euro monitor International. And demographic trends mean it could become the next mega-market for international fast food players. Fast food has yet to broadly expand beyond the largest cities. The fast food business is growing at a brisk pace of over 20 per cent annually and most of the top chains are planning an aggressive expansion, not just in semi-urban India, but even in Tier-2 and Tier-3 cities. Fast food players, including multinationals, are witnessing rapid growth, as millions of Indians go out for a bite of their favourite burger or pizza. Hence a study is attempted to study the consumer perception and their preference for MNC Fast food outlets in Tier II city Coimbatore.
How to cite this article:
Rekhapriyadharshini. Consumer perception towards MNC fast food outlets in Coimbatore. Int J Appl Res 2017;3(3):237-240.