Vol. 3, Issue 3, Part I (2017)

Abstract
Blood is the supreme element in any individual’s life support system. It is the elementary unit in the existence of mankind without which the living being’s survival in this world is impossible. Additionally, the process of blood formation takes place only by natural means i.e. it can neither be synthesized nor can be produced artificially in any laboratory. Hence, the only alternative left for the fulfilment of various blood needs and requirements is through blood donation. And, if that blood donation is achieved voluntarily, it can be none-the-less than a boon to mankind. Although, contribution to blood donation has now become an important society concern and there has been a significant rise in the number of effective blood donations yet the major challenge still remains as the recruitment and retaining the blood donors. The present paper is based on an attempt to identify and investigate the various socio-demographic, emotional, physiological as well as psychological factors that help in maintaining and retaining voluntary blood donors as well as motivating the non-donors to donate blood.