Vol. 3, Issue 3, Part J (2017)

Abstract
Make in India’ is now an all-pervasive catchphrase-every newspaper and television channel trumpeting the Modi’s ‘clarion call’ to investors – but surprisingly empty in terms of substance. The website is flashy and vastly different from the run-of-the-mill government-of-India websites one is used to – but one has a hard time imagining the ‘captains of industry’ who attended the Make in India launch on September 25th finding any use for it. One begins to wonder, who exactly is the campaign aimed at? Is it the Indian public? An impressive farce, an ad campaign, the neoliberal dream of the efficient state come true-Make in India is not some brilliant brainwave of Modi’s: it is the culmination of very intensive campaign of worldwide propaganda that has been launched by global corporate capital.