Vol. 3, Issue 5, Part A (2017)

Abstract
Kashmir Pashmina is famous throughout the world for its fineness, warmth and elegance. It is derived from mountain goat known as Capra Hiracus. Kashmir Pashmina has been registered under Geographical Indication (GI) Act in the year 2005. GI is an important tool for providing legal protection to traditional knowledge employed in the development of product from a particular geography and thus safeguards the interests of stakeholders. Implementation of GI in Kashmir Pashmina has potential to ensure development of a distinct brand image for this craft. To boost the potential of Kashmir Pashmina industry, effective implementation of GI in Kashmir Pashmina along with its promotion and publicity is very inevitable. This paper provides overview of Kashmir Pashmina, its production process, registration of Kashmir Pashmina under GI Act and enforcement of GI through labelling and certification.