Vol. 3, Issue 5, Part B (2017)

Abstract
The automobile industry is one of the key drivers that boost the economic growth of the country. The Automotive Mission Plan for the period of 2006-2016 aimed to make India emerge as a global automotive hub. The idea behind this is to make India as the destination choice for design and manufacture of automobiles and auto components, with outputs soaring to reach US$ 145 billion which is basically accounting for more than 10% of the GDP. One hundred and fifty women customers of scooters were selected by adopting convenient sampling technique to express their opinion on their preference towards the scooters. The study reveals that majority of the women consumers are with medium level of preference on the scooters. It is also found that age, area of residence, qualification, occupation, number of members in the family, earning members in the family, family income of respondents and level of awareness have an influence in women’s preference on scooters.