Vol. 3, Issue 5, Part E (2017)

Exploring niche markets is representative of the set of management choices every agricultural operation faces, as niche marketing provides creative managers with a means to use new and untapped resources while creative new revenue streams. This fact sheet defines niche markets, outlines the steps to evaluate an operation’s current strategic position, examines how a niche market focus might affect that position, and finally, sketches out the important components of a niche marketing plan. niche market is more useful to improve the market of the neem, online purchases also available so consumers can buy their products in step of door. Hence neem products are demand will be increased in the market.