Vol. 3, Issue 6, Part H (2017)

Abstract
The fast-moving consumer goods (FMCG) sector is an important contributor to India’s GDP. Fast moving consumer goods (FMCGs) constitute a large part of consumers’ budget in all countries. This study is aimed at to rural consumer’s behavior and attitude towards the branded in FMCG products. Products which have a quick turnover, and relatively low cost are known as Fast Moving Consumer Goods (FMCG). The FMCG products are those that get replaced within a year. The FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged food products, soft drinks, tissue paper, and chocolate bars. A subset of FMCGs is Fast Moving Consumer Electronics which include innovative electronic products such as mobile phones, MP3 players, digital cameras, GPS systems and laptops.