International Journal of Applied Research
Vol. 3, Issue 6, Part J (2017)
Satisfaction of consumers towards online shopping regarding website design
Online shopping is becoming a well-accepted way to purchase a wide range of products and services. Internet shopping is becoming extremely popular because online shoppers have an option of shopping at any time of the day sitting at their home or offices. It offers a huge collection of products and allows consumers to get the products as per their needs. Shopping online offers lower prices as compared to the traditional shopping method. It offers gift coupons, vouchers and promotional offers which attracts the consumer to buy products in discounted price. Not only does online shopping offer really good deals, but also brings optimum convenience to the consumers. Moreover, the use of Internet tools for price searching and comparison provides an additional advantage in consumers’ final decision, as they can purchase their desired products in the lowest available price. This paper focuses on the level of satisfaction of male and female consumers with website design. Snowball sampling technique was used to select 200 respondents in the age group of 21-30 and 31-40 years with online shopping experience. The number of males and females taken were 90 and 110 respectively. The data obtained from the survey was analyzed by using t-test. The results of the study revealed that there is no significant difference in the attitude of male and female shoppers towards information design, visual design and navigation design for online shopping.
How to cite this article:
Dr. Preeti Singh, Radha Kashyap. Satisfaction of consumers towards online shopping regarding website design. Int J Appl Res 2017;3(6):659-661.