Vol. 3, Issue 6, Part Q (2017)

Abstract
Research study revealed customer satisfaction towards marketing depends upon customer expectation. To enhance the customer satisfaction in marketing, technologies play a vital role. Business strategies is a key element to make useful, managing and monitoring customer satisfaction in marketing. The main objective of the research is to determine the influence of quality on customer satisfaction and on business performance and competitiveness. The researcher also obtains service quality on continuous basis and company’s strategies and operations creates customer satisfaction. The aim of this research is to examine the impact of technologies on improving customer relations and overall customer satisfaction within the industry.