Vol. 3, Issue 7, Part I (2017)

Abstract
This paper describes about the necessity and various benefits of communication in business. Now a days, Indian companies has already started practicing westernized management style with cut through competitions, merit and quality considerations and a no-non-sense approach to work ethics. This article develops a theoretical framework for influences of the communication in business of Indian IT companies. It includes understanding and improving the interaction with customers, suppliers, employees, executives, and others from countries and cultures around the world. In these days, there is an increase in the scope of globalization where employees need to live with more than one culture. Cross cultural business communication mainly focuses on organizational behaviour with in countries and cultures. Communication is the exchange of facts, ideas, wishes, and attitudes between or among persons. Communication in business is same in nature. Business communication is the expression, channelling, receiving and interchanging of ideas in commerce-and industry. Communication involves transmission of verbal and non-verbal messages. This study explains importance of communication, its various types, effectiveness, etc. This paper concludes that communication is based on organizational behavioural pattern in IT Company’s working environment.