Vol. 3, Issue 7, Part O (2017)

Abstract

This paper explored the significance of insurance agents as middlemen between insurance companies and customers to provide better insurance services. Insurance agents has gained immense popularity for enormous services in recent years. The paper highlighted the role of insurance agents in assessing the expectations of target customers and creation of awareness about insurance policies among customers. The study further reveals the opinions of agents for the satisfaction from financial and non financial incentives offered by the insurance companies. Overall, the result reveals that the insurance agents played a pivotal role for the success of insurance business in Indian Industry. The outcomes of the paper would be useful for marketer to finalize the appropriate marketing policies and programmers for attaining the maximum contribution of insurance agents to achieve the objectives of the business.