Vol. 3, Issue 8, Part H (2017)

Abstract
Communication is basic necessity of transferring views, beliefs, customs and feelings of one individual to other or one community to other. It is said that without communication a person can’t survive. Communication is the only way of seeking solution of any problem. In this context health communication has become a very important need of the hour. Health is something that is worldwide concept. There are many new diseases evolving those have major effects on human health. So health communication is necessary in order to make people aware about the remedies or precautions about the particular disease. Media is playing a vital role towards this side but still there are many challenges in the way of health communication being faced by media. As a result of that media is not fully able to reach people carrying health information. Information related to health diseases should be the foremost duty of media to inform public about health concerns and to maintain important health issues on the public agenda. Dengue is one of the fatal disease appearing very fast among people of India. It is a febrile illness that affects infants, young children and adults with symptoms appearing 3-14 days after the infective bite. The number of cases reported increased from 2.2 million in 2010 to 3.2 million in 2015 (WHO). Mass media like newspapers, television and online media need to disseminate useful information by education and promotion related to dengue to the public, increases awareness of specific aspects of health issues by showing multiple ways to come out from a particular disease. This paper will try to find out the real role of media (more emphasis on television) to disseminate information of dengue and will highlight the comparative data of rural and urban areas specific to the dengue fever. Moreover the state disparity shall also be discussed in this paper and will provide a good comparative data regarding this fever. In order to reduce treatment inequalities, main questions target on the need of dengue awareness and an exchange of best practices. This paper will also discuss some initiatives taken by government of India to make people aware about dengue and will try to find out the deficiencies in disseminating information related to the dengue communication. Study of Indian media will be discussed in this paper in order to know challenges and required actions for make dengue communication easily accessible by public.