Vol. 4, Issue 10, Part F (2018)

Abstract
Social media has emerged as a powerful tool for communication, information dissemination, and community engagement in various sectors, including library and information science. This study investigates the impact of social media platforms on patron engagement and the dissemination of library resources in Indian academic institutions. Data were collected from 150 library patrons and 20 librarians across five university libraries through structured questionnaires. The study analyzes the frequency and pattern of social media use, perceived benefits, and barriers to adoption in library services. Findings reveal that Facebook, WhatsApp, and blogs were the most commonly used tools for outreach and communication, significantly enhancing patron interaction and awareness of library events and resources. However, issues related to digital literacy and infrastructure limitations were reported. This study emphasizes the need for strategic social media integration into library systems to foster participatory information environments.