Vol. 4, Issue 10, Part F (2018)

Abstract
Laptop market is a highly competitive market in the present scenario. Due to rapid changes in the field of technology day by day new laptop brands comes in to existence. Also, the consumer desires and expectations are moving on. This study is all about to identify the various optimal factors that influences the buying behaviour of the customers towards laptops. The questionnaire method is used to collect data. The most preferred products choice has been created through ratings. Using marketing engineering for excel tool and conjoint study analysis has been applied. The conjoint study design table ratings the various clusters of products features have been created as bundles of preferred product profile. Based on the bundles various bundles and its ratings of the respondents, the most preferred part worth of attributes created and by comparing to the existing product profile the optimal new product profiles have been generated with its possible market share.