Contact: +91-9711224068
International Journal of Applied Research
  • Multidisciplinary Journal
  • Printed Journal
  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal

ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF


International Journal of Applied Research

Vol. 4, Issue 11, Part B (2018)

Marketing management influence the sports industries in Morden Era

Dr. Pradeep Kumar Singh
Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers. With its focus on the customer, marketing is one of the premier components of business management. Explains how and why Consumers are presenting and maintaining relationships in terms of sports marketing context. This letter presents a framework for understanding how and why consumer affiliate marketing is involved. Based on the change in the functional approach of Kallan, this framework presents three qualitatively different levels to understand the formation and maintenance of relations: (A) compliance-ace surface is the result of temporary and often external effect; (B) Identification game relates to the increase of self-esteem and image of consumers; And (C) Internalization is the result of equality values. There is more chance of internalization in long-term relationships. Taking a management perspective, the term marketing has been defined as “the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational goals” by American Management Association, According to Philip Kotler, “Marketing Management is the process of planning and executing the conception, pricing and promotion and distribution of goods, services and ideas to create exchanges with target groups that satisfy customer and organizational objectives. There are some things in the world which are very liked in the form of sports. National Football Foundation reports that 49,670,895 people participated in the NCAA football game in 2011, while more than 110 million people watched the 2012 Super Box according to Nielsen. From fanatics to casual audiences, the game attracts more people's attention than any other type of incident. Marketers understand the popularity of the game and have made them the focal points of marketing campaigns for decades. As the size and popularity of national sports have increased, the area of ​​sports marketing has increased. According to CNBC, over the past 10 years, the budget creator spent about 240 million dollars on super bowl advertisements. As long as the game continues to thrill cores of people, they will continue to be a major program to deliver advertising.
Pages: 116-119  |  449 Views  5 Downloads
download (433KB)
How to cite this article:
Dr. Pradeep Kumar Singh. Marketing management influence the sports industries in Morden Era. Int J Appl Res 2018;4(11):116-119.
Call for book chapter
International Journal of Applied Research