Vol. 4, Issue 5, Part C (2018)

Abstract
Online shopping is the process whereby consumers directly buy goods and services from a seller interactively in real-time without an intermediary service over the internet. Buyers today are only a click away from comparing competitor‘s product and attributes. Today's consumer can order almost anything online. Consumers buy a variety of items from online stores. With the development of the online revolution and the shift in buying behavior among the consumers, the increase of online shopping has become a trendy way for consumers and retailers to trade online. Several studies were conducted of online shopping attitudes and behavior in recent years. Most of them have attempted to identify factors influencing or contributing to online shopping attitudes and behavior. These studies have all made important contributions to our understanding of the dynamics of the online shopping field. However, there is a lack of coherent understanding of the impact of relevant factors of e-consumer behavior and the research aims at finding and analyzing factors that might help marketers when persuading the target group to increase their usage of Internet as a purchasing channel.