International Journal of Applied Research
Vol. 4, Issue 7, Part C (2018)
The influence of environmental marketing mix on the non-financial performance of solar energy firms: The mediating role of corporate image
Bilal Eneizan, Dr. Saad Ahmed Abdulrahman and Anas Salman Alabboodi
In the current market scenario, there is a number of organizations that are concern towards increasing their non-financial efficiency through the execution of the environmental marketing mix. The purpose of the study was to analyze the impact of the environmental market mix on the non-financial performance of the organization with the help of selected 280 companies that are in the solar energy back in Jordan. The researcher has used the software of SPSS 21.0 in order to assess the relations among the various variables or construct of the study. The results of the study suggest that corporate image developed through the environmental marketing mix increases the non-financial performance of the firms.
How to cite this article:
Bilal Eneizan, Dr. Saad Ahmed Abdulrahman, Anas Salman Alabboodi. The influence of environmental marketing mix on the non-financial performance of solar energy firms: The mediating role of corporate image. Int J Appl Res 2018;4(7):190-196.