Vol. 4, Issue 7, Part F (2018)

Abstract
This article examines the consumer buying behaviour towards Amul Products with special reference to Coimbatore City. A convenient sampling technique tool was adopted for data collection. Sample size taken in this is 150 customers. The data is collected through questionnaire. The buying behaviour is positive which reveals that the buying behaviour of the consumers is high. The promotional strategies of the product can be improved to increase the sale of the company as much. Thus the project concludes that the buying behaviour of the consumers are positive, so the product has a good reach in Coimbatore city.