Vol. 4, Issue 8, Part D (2018)

Abstract
By 2030, India will have a large cohort of ‘Generation Z’ consumers who would have grown up in an India with ubiquitous internet, smartphones, digital media and digital consumption platforms. As they start earning and consuming, they will actively use technology-enabled consumption models, and have a big influence on the consumption behaviour of their households. The Advantage India will gain momentum growth reflecting in the transformation of rural India, accelerating MSMEs, Cutting edge technology, online shopping platforms and others have offering for the FMCG segment in India. The Fast-Moving Consumer Goods (FMCG) market in India is the fourth largest sector in the economy. The present paper presents the snapshot of the FMCG sector in India