Vol. 5, Issue 2, Part C (2019)

Abstract
The English language finds itself at the centre of the paradoxes which arise from globalization. It provides the lingua franca essential to the deepening integration of global service-based economies. It facilitates transnational encounters and allows nations, institutions, and individuals in any part of the world, to communicate their world view and identities. Yet it is also the national language of some of the most free-market economies driving economic globalization, and is often seen as representing particular cultural, economic, and even religious values. Moreover, one of the consequences of globalization has been the blurring of the distinction between “local” and “global”. The widespread use of international technology for communication, for example the use of Internet, has made it increasingly difficult to distinguish between local and international interaction for people using their computer sat home. With the outsourcing of business, such as call centers, it is now becoming more and more difficult to identify whether one is speaking to a local representative or someone situated overseas.